Thursday 10 February 2011

RESEARCH: Target Audience

As with anything it is always necessary to perform some kind of market research as it helps to analyse the type of product which the customer would enjoy the most and by using the information you can innovate new products or in this case films to get the most viewers possible.
   In this instance we have handed out a questionaire to 20 students at guisborough 6th form the results are as follows:

1) Your gender
Male? [12]
Female? [8]
2) How old are you?
15 or under [1]
16-18 [17]
19-21 [2]
3) Do you enjoy films?
Yes [19]
No [1]
4) What is your favorite film genre?
Action [6]
Horror [5]
Comedy [4]
Adventure [2]
Science-Fiction [3]
Romance [0]
Other... [2]
5) What do you find important in a film? (Pick three)
Special Effects [9]
Acting [13]
Set pieces [5]
Pacing [3]
Aesthetics [6]
Dialogue [8]
Continuity [3]
Editing [4]
6) What attracts you to a film?
Specific Actor [4]
Critical Reception [5]
Director [2]
Genre [5]
Premise [1]
Word of mouth [2]
Unsure [1]


Pictures here.

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